ZEISS attends NAB Show 2026 without booth; demonstrates lenses, new Aatma model, CinCraft Scenario tracking at partners’ booths; hosts CineCentral sessions featuring collaborative filmmaking, VFX camera tracking, involvement in ‘Limit Exceeded’ film.
ZEISS Activities at NAB Show 2026 Likely publishing date: 2026-04-10
ZEISS Activities at NAB Show 2026
Join ZEISS at NAB Show 2026 in Las Vegas – even without our own booth, our lens and tracking experts will be on the show floor and ready to connect. You’ll be able to experience several ZEISS lenses, including the new Aatma, as well as our CinCraft Scenario camera tracking solutions at selected partners’ booths. Plus, we’ll be sharing insights and inspiration in two dedicated sessions at CineCentral.
Explore the details below and plan your visit – we look forward to meeting you at NAB 2026.
ZEISS Presents: Camera Tracking for ICVFX, Exterior Shots, Verticals, and Beyond – A CineCentral Craft Clinic
The team from Simplemente Studios will join the ZEISS Cincraft Scenario team in this presentation of using the ZEISS camera tracking equipment for in-studio VFX work accross a number of camera formats.
This Craft Clinic is Open to All Show Floor Pass Holders.
Primary - B&H The Studio
ZEISS Presents – LIMIT EXCEEDED: Redefining Perception Through Collaborative Storytelling – A CineCentral Craft Clinic
The film Limit Exceeded, inspired by director Setareh Samandari’s book The Distribution of the Circle in Film, Language, and Other Cocoons, challenges conventional perceptions by exploring the dynamic intersection of collaboration, storytelling, creativity, and technology. Through innovative techniques, the director takes a transformative leap into reflexivity, pushing the boundaries of familiar narratives.
ZEISS technology plays a vital role as a protagonist in this collaboration, empowering the director, director of photography (DP), and VFX supervisor to capture stunning visuals that elevate the film’s storytelling to new heights. Join us as we explore how embracing these elements can redefine our understanding of cinema and unlock its potential for profound impact, pushing the boundaries of filmmaking into a new era.
This Session is Open to All Show Floor Pass Holders.
Aatma, Supreme Prime, Nano Prime
Supreme Zoom Radiance, Cinema Zoom
Sunday, April 19 | 1 – 1:45 p.m. | C6944 CineCentral Theater
Virtual Production Editor | American Cinematographer Magazine
Sunday, April 19 | 2:30 – 3:15 p.m. | C6944 CineCentral Theater
DIT | DP | Camera Operator | Independent Professional
Creative Director | Microsoft Studios
Director | Visual Effects Creator | Independent Professional
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